How could underwear be made better?

Through turning standards on their head, from design to materials, Huha has found its unique place in the market.It's a place that steers away from synthetics and towards designs and materials that are better.To create underwear that care for you, down there.

Not just underwear. Undercare.

TENCEL™ and smartcel™ sensitive are the cornerstone materials that make up every pair of Huha's. These tree-derived materials, the latter spun with soothing mineral zinc oxide, are better for the environment and better for our bodies. Materials partnered with design, and a full coverage lining unique to us,  Huha is doing something different in women’s intimates.

One of self-love and self-care.